In 2013, after two years of vaping, Kellen Sezmn grew tired of well-branded, fancy-labeled e-liquids that just weren’t what he would consider a quality e-juice product. It was at this point that he decided to begin venturing into the world of DIY e-juice.
He approached his friend, the infamous Neckbeard, and soon became his understudy, learning the tricks of the trade, various mixing techniques, proper cleanliness and safety precautions, etc. Kellen worked under Neckbeard for 8 months before deciding to take his newfound e-juice mixing knowledge and combine it with his culinary background to develop his own line of premium e-liquids.
Based out of the DC metro area, Eureka Juice maintains a light-hearted approach to mixing e-liquids with blends that are not only delicious, and made with the highest quality ingredients available, but are also fun and reasonably priced.
So what’s with the dog?
Eureka Juice’s logo was inspired by Sezmn’s favorite pet, Pandora, a rescue dog that lived with Kellen for 9 years before her sudden, unexpected passing in 2013. The graphic, which appears on every bottle in her memory, is based on a real photo of Pandora wearing her favorite Halloween costume.
In an effort to be responsible with possible FDA regulations, we have removed the original logo with Pandora on the labels, her memory will live on with the new rainbow wig logo.
Love you, Pan-Dummy.
Silly Dog, Serious E-Liquid